Sarah Al-Mansoor

Digital Marketing Specialist
📍 Amman, Jordan ✉️ [email protected] 📞 +962 7 9123 4567
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Specialist with extensive experience driving growth and brand visibility across leading MENA tech and e-commerce companies. Proven expertise in developing high-converting performance marketing campaigns, executing comprehensive SEO/SEM strategies, and managing multi-channel digital campaigns. Adept at leveraging data analytics to optimize customer acquisition, maximize ROI, and enhance brand equity.
WORK EXPERIENCE
Performance Marketing Specialist • Amazon MENA Jan 2022 – Present
Amman, Jordan
  • Orchestrated high-impact performance marketing campaigns across Meta and Google Ads, scaling monthly ad spend efficiently and driving a 25% increase in user acquisition.
  • Executed comprehensive SEO and SEM optimization strategies that improved organic search rankings and boosted web traffic by 30% within six months.
  • Utilized Google Analytics and advanced attribution models to track campaign performance, resulting in a 15% reduction in Customer Acquisition Cost (CAC).
Brand Strategy Associate • Careem Jan 2020 – Dec 2021
Amman, Jordan
  • Spearheaded creative content strategy and copywriting initiatives for multi-market brand campaigns, increasing user engagement metrics by 20%.
  • Collaborated with cross-functional teams to align digital marketing campaigns with core brand messaging, reinforcing market positioning across the MENA region.
  • Conducted market research and competitor analysis to identify emerging trends, translating insights into actionable digital marketing strategies.
EDUCATION
Bachelor of Business Administration • University of Jordan 2019
Amman, Jordan
CORE SKILLS & EXPERTISE
Digital Marketing & Strategy: SEO • SEM • Content Strategy • Copywriting • Brand Strategy • Performance Marketing
Tools & Analytics: Meta Ads • Google Ads • Google Analytics
LANGUAGES
Arabic (Native) • English (Fluent)