Yasser Al-Ali

Marketing Specialist
Riyadh, Saudi Arabia [email protected] +966500000000
PROFESSIONAL SUMMARY
Highly motivated Marketing graduate from King Saud University with a strong foundation in digital advertising and campaign management. Eager to leverage technical proficiency in Meta and Google Ads to drive brand awareness and lead generation. Committed to delivering data-driven marketing solutions and supporting team objectives through analytical rigor and creative execution.
KEY CAREER HIGHLIGHTS
WORK EXPERIENCE
Marketing Specialist (Internship/Entry-Level) • Marketing Department 2020 – Present
Riyadh, Saudi Arabia
  • Executed daily digital marketing tasks, including ad copy creation and audience targeting, ensuring 100% alignment with brand guidelines.
  • Supported the management of Meta and Google Ads campaigns, contributing to a 10% increase in monthly lead volume.
  • Collaborated with marketing teams to document campaign performance metrics using Google Analytics, providing actionable insights for optimization.
  • Assisted in the development of SEO-optimized content, resulting in improved organic search visibility for target keywords.
  • Handled daily administrative marketing tasks, ensuring timely delivery of reports and project documentation to stakeholders.
CORE SKILLS & EXPERTISE
Core Technical / Functional Skills: Digital Marketing • SEO Strategy • SEM Management • Copywriting • Market Research • Data Analysis
Tools, Software & Platforms: Google Ads • Meta Ads Manager • Google Analytics • Microsoft Excel • Content Management Systems • Social Media Platforms
Industry Methodologies & Standards: A/B Testing • Conversion Rate Optimization • Marketing Funnel Analysis • Brand Positioning
Leadership & Executive Competencies: Time Management • Analytical Thinking • Collaborative Teamwork • Adaptability • Attention to Detail
EDUCATION
Bachelor of Marketing and Business Administration • King Saud University 2020
Riyadh, Saudi Arabia
Accredited & Verified
LANGUAGES
Arabic (Native) • English (Professional Working Proficiency)