Yasser Al-Ali

Marketing Specialist
Riyadh, Saudi Arabia [email protected] +966500000000
PROFESSIONAL SUMMARY
Highly motivated Marketing graduate with a strong academic foundation from King Saud University and hands-on experience in digital campaign management. Proficient in leveraging Meta and Google Ads to drive brand visibility and engagement. Committed to delivering data-driven marketing solutions and supporting team objectives through analytical rigor and creative execution.
KEY CAREER HIGHLIGHTS
WORK EXPERIENCE
Marketing Specialist (Internship/Entry-Level) • Marketing Department 2020 – Present
Riyadh, Saudi Arabia
  • Executed end-to-end digital marketing campaigns on Meta and Google Ads, consistently meeting daily performance benchmarks.
  • Supported the development of SEO and SEM strategies, contributing to a measurable increase in organic search visibility.
  • Analyzed campaign data using Google Analytics to provide actionable insights, improving audience targeting accuracy by 15%.
  • Collaborated with the marketing team to draft compelling ad copy, ensuring brand consistency across all digital touchpoints.
  • Documented daily campaign performance metrics, maintaining a 98% data integrity rate for stakeholder review.
CORE SKILLS & EXPERTISE
Core Technical / Functional Skills: Digital Marketing • SEO Strategy • SEM Management • Content Copywriting • Data Analysis • Market Research
Tools, Software & Platforms: Meta Ads Manager • Google Ads • Google Analytics • Microsoft Office Suite • Social Media Management Tools • CRM Basics
Industry Methodologies & Standards: Marketing Funnel Optimization • A/B Testing • Conversion Rate Optimization • Brand Positioning
Leadership & Executive Competencies: Time Management • Attention to Detail • Collaborative Teamwork • Problem Solving • Adaptability
EDUCATION
Bachelor of Marketing and Business Administration • King Saud University 2020
Riyadh, Saudi Arabia
Accredited & Verified
LANGUAGES
Arabic (Native) • English (Professional Working Proficiency)