Yasser Al-Ali

Marketing Specialist
Riyadh, Saudi Arabia [email protected] +966500000000
PROFESSIONAL SUMMARY
Highly motivated Marketing graduate with a strong foundation in digital advertising and campaign management. Proven ability to leverage data-driven insights to optimize Meta and Google Ads performance. Eager to contribute technical proficiency in SEO and copywriting to drive brand growth and operational excellence in a fast-paced marketing environment.
KEY CAREER HIGHLIGHTS
WORK EXPERIENCE
Marketing Specialist (Internship/Entry Level) • Marketing Department 2020 – Present
Riyadh, Saudi Arabia
  • Executed end-to-end digital marketing campaigns on Meta and Google Ads, consistently achieving a 15% improvement in ad engagement metrics.
  • Supported the development of SEO-optimized content, resulting in a 10% increase in organic web traffic over a six-month period.
  • Collaborated with the marketing team to document campaign performance, ensuring 99% data integrity in weekly analytical reports.
  • Assisted in the creation of persuasive marketing copy for social media platforms, maintaining brand voice and consistency across all channels.
  • Utilized Google Analytics to track user behavior, providing actionable insights that improved landing page conversion rates by 12%.
CORE SKILLS & EXPERTISE
Core Technical / Functional Skills: Digital Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Copywriting • Campaign Management • Data Analysis
Tools, Software & Platforms: Google Ads • Meta Ads Manager • Google Analytics • Microsoft Office Suite • Content Management Systems • Social Media Analytics
Industry Methodologies & Standards: Marketing Funnel Optimization • A/B Testing • Conversion Rate Optimization • Brand Positioning
Leadership & Executive Competencies: Time Management • Attention to Detail • Collaborative Teamwork • Adaptability • Problem Solving
EDUCATION
Bachelor of Marketing and Business Administration • King Saud University 2020
Riyadh, Saudi Arabia
Accredited & Verified
LANGUAGES
Arabic (Native) • English (Professional Working Proficiency)